N E W Shop | Greyhound
Haus of Jewelry
now open at
Greyhound
Siam Paragon. M floor & Siam Center 3rd floor
Greyhound was founded in Bangkok by four friends with no formal training in fashion or food, and no grand ambition. Informed by a wide range of interests from arts, music to architecture, Greyhound is nevertheless bound by shared aesthetics. There is no scientific procedure for discovering the Greyhound DNA, but after three decades of organic growth through trial and error, Greyhound is known for its unique creativity. The friends did not set out to create a brand but they grew into one.
Why "Greyhound"? Because it invokes the image of a sleek, elegant and noble creature, full of spirit and, most of all, a man's best friend.
Situated at Siam Center - the most fashionable mall in Bangkok at the time - the Greyhound store debuted along side the firstGreyhound collection and established a new alternative voice of cool on the Bangkok fashion scene. The space was small. around 50 square metres, and was constructed at varied grey materials - bare concrete. Bleached teak wood and ram finished iron. The result was subtly masculine yet styiish. minimal yet detailed. Instantly making the Greyhound
Shop
Simple by HOJ & Something Borrow x HOJ
at
Greyhound
Siam Paragon. M floor & Siam Center 3rd floor
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